A↔️B

#ranging #between #from a to b #variation

🅰️➟🅱️

#shift #from a to b #step change #process flow

🅰️—🅱️

#from a to b #em dash

🅰️❌➡️🅱️✨

#name switch #label change #re-designation #from a to b #identity change #REBRANDING